About OnBrandEcho
I've been building things on the internet since before "content strategy" was a job title — over 20 years now, across web development, SEO, video and digital campaigns for everyone from local charities to mid-market businesses. So when I say I'm not new to this, I mean it: I've spent two decades in the weeds of what actually makes a business stand out online, long before AI showed up to change the game again.
These days, that "weeds" work has a new focus: helping you get genuinely useful, on-brand results out of Claude — without needing a computer science degree to do it.
AI content has a problem. It's fast, it's everywhere, and an awful lot of it sounds exactly the same — polished, generic, and a little bit soulless. If you're a solopreneur, coach, consultant or small business owner, that's the last thing you want. Your voice is half of what people are actually buying.
That's what VoicePrint and the Claude courses are built to fix. No theory, no hype, no acronyms I forgot to explain — just practical, step-by-step ways to set Claude up properly, teach it to sound like you, and use it to get real work done: content, organisation, knowledge management, the lot.
Alongside the courses, you'll find a growing library of Guides — shorter reads on the mindset side of running a business by yourself. Motivation on the days it dips. How to stop procrastinating out of fear of getting it wrong. Practical, bite-sized ways to think a bit more positively about the whole ride. It's not the main event here — that's VoicePrint and the courses — but running a small business is as much a head game as a tech one, so it felt wrong to leave it out.
I'll also be dropping in prompts along the way — genuinely useful ones I come across or write myself, not filler to pad out a page. If it saves you time or gets you a better result, it'll end up here.
Twenty-odd years of knowing how the internet actually works, now pointed at making sure AI sounds like you, not like everyone else. If that's useful to you, have a look around.
Best,
Colin
